PROJECT ↓
FUEL NUTRITION
COURSE ↓
PACKAGING DESIGN IV
PROJECT ↓
FOOD PACKAGING
» OBJECTIVE
Extreme athletes have extreme needs. If you are willing to put your life on a line, you need products that provide you the support you need to master any stunts/tricks. Fuel Nutrition is part of Volt, a conceptual store tailored specifically towards our extreme athletes. Skateboarders, Skiers, Surfers, Climbers, etc., require different products that aren't necessarily offered in your next-door Dicks.
» APPROACH
Fuel Nutrition is a food and drink line created explicitly for extreme sports athletes. The products set themselves apart from your regular grocery store options with vibrant and energetic colors and graphics. The design represents what the athletes bring on when hitting the ramps, tracks, and slopes. Fuel is fresh, youthful, and packed with those nutrients needed to enhance one's performance
